JJ (Je Eun) Shim
London-based motion director, animator and spatial visual specialist crafting dynamic screen experiences for concert stages, West End theatrical screens, and architectural LED installations.
Holding a Master’s in Animation from the Royal College of Art (RCA) and a degree in Product Design from Kingston University, my work bridges physical architecture, screen scale, and high-impact motion. From handheld mobile displays to London’s Piccadilly Lights and stadium-scale concert visuals, I direct and build motion that commands attention in high-noise, high-traffic environments.
Honors & Recognition
- Venice Biennale Cinema (2021): Winner, Best VR (Goliath: Playing with Reality)
- Design Week Award (2018): Winner, Product Design (UK)
- iF Design Award (2010): Winner, Global Animation (Germany)
- London Int. Animation Festival (LIAF 2017): British Showcase Finalist (COBALT)
- Cutting Edge Film Festival & Chitrakatha: Winner & Special Jury Award
Stage & Brand Pedigree
- Live Concerts & Stadiums: PSY Stadium Tours (That That, New Face, All Night Stand)
- West End Theatrical Screens: Disney’s Frozen, The Lion King, Wicked, Harry Potter, SIX
- Global Brands: Apple Music (The Ivors), Meta (Creator Week), Google, Shell, Samsung
- Spatial & Exhibits: Cumulus (Bloomberg London HQ x RCA Winner), Asian Games
Career Archive: 15 Years of Visual Direction (2009 - 2026)
A curated chronology of motion direction, 3D CGI, stage visuals, and spatial experiences created in London and globally.
Stages, Large-Format LED & Global Brands
- Psy Stadium Concerts: That That, New Face, All Night Long stage visuals & screen sync
- The Ivors Awards: Apple Music ambient lighting loops & presentation sequences
- Shell Helix: Global commercial 3D CGI showcase
- Meta / Facebook: Creator Week visual identity & screen loops
- West End Theater: Frozen The Musical & Harry Potter screen visuals
Spatial Design, Broadcast & RCA
- Cumulus: Bloomberg London HQ x RCA Competition Winner
- Specsavers Rapunzel: Cinema & national broadcast 3D character animation
- COBALT: Animated short film, Official Selection at London International Animation Festival (LIAF 2017)
- Aladdin The Musical: West End stage animation sequences
- Studio Motion Reels: 2017, 2019 & 2020 showreels
Commercial CG, MVs & Animated Shorts
- Studio Butterfly: 2013, 2015, 2016 commercial showreels
- HARDLOCK: Sci-fi animation film & teaser trailer
- GS Sun-Nest & Lighttune: Red Dot Design Award promotional brand films
- PiFan: Bucheon International Fantastic Film Festival official trailers
- Camping Haru: 3D animated series pilot & development
Projection Mapping & Studio Foundations
- Guangzhou Asian Games Closing Ceremony: Large-scale projection & broadcast visual assets
- Empty Project: Architectural 3D projection mapping
- As One: MV "Monologue" & "I Can Do It" music video direction
- Biotherm White Detox: Global cosmetic campaign web visuals
- Crimson & Clover: Studio showreel 2009 & brand films
Planning an exhibition stand or screen loop?
Tell me your screen dimensions, resolution and event date. I will review your requirements and return with a tailored quote within 24 hours.
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